A comprehensive sales & marketing strategy is clearly defined for each property. The key areas of the marketing service provided by MHS include the following;
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Brochure Inclusion.
Properties are included in all corporate brochures distributed to a comprehensive database of travel trade and corporate clients. -
Website.
Automatic inclusion in the MHS internet marketing strategy by way of its extensive web presence which has been engineered to generate maximum exposure. -
Trade Shows.
In order to assure high visibility and market penetration both to consumers and the trade, MHS maintains an extensive promotional show program. -
Promotions.
MHS’s promotional strategy includes innovative trade exchange initiatives with selected trade partners, which includes airlines, car hire companies, media publications, etc. -
Central Reservations.
Inclusion in MHS’s Central Reservation system which also allows for room inventory to be distributed to all appropriate reservation channels in real time. -
Sales Representation.
In recognition of a large trade and corporate based industry, besides the consumer generally, MHS retains a number of representatives who focus on converting companies, agents and wholesalers to group products and services. This service includes;
1. Mailings of brochures to a database of all tour operators in the respective regions.
2. Distribution of brochures on sales calls.
3. Meeting with product/contract managers to get properties featured in their brochures.
4. In-depth product training with reservation staff.
5. Distribution of brochures to all consumer and trade enquiries.
6. E-mailing news and rate distribution to the travel trade in the region.
7. Promotion at media events.
8. Arranging and escorting “educational” with Tour Operators.
9. Reporting on sales activities.
10. Press releases to the media.
11. Advising on best advertising opportunities.